Final video

Title: Saving Planet Earth

Description: Some small tips to make earth a better place.

Cameraman & Editor: Kenny Fong
Director: Carmen Wong
Script Writer: Pui Yee
Casts: Stacy Loo & Carmen Wong


My group with other 2 members: Kenny and Carmen that shoot the video based on my script that basically is a PSA for the environmental problem that we faced in everyday life. Before we start shooting, we planned for the location of the scenes, script and when to shoot, edit, and finalize to post it on Youtube. So we able to finish it before the deadlines. Kenny, as cameraman and editor to shoot and edit for those scenes and finalize it. Carmen in charge of the location for shooting and as director to shoot each scene from which angle. My role is to take note of the script, make sure that they didn't running out of the script and storyboard. 

Presentation: Script & Story board

SCRIPT 
Treatment 3

STORY BOARD

 

Treatment

Treatment 1
1. Author name: Pui Yee
2. Title of Show: The environment story
3. Format of Show: Talk show
4. Target Audience: 12 years old and above, people who love the environment
5. Opportunity or Problem Addressed
- the audience might just think of the what they can see a side of the environmental problem such as what they experience everyday which the temperature. In this show, which tends to give a depth knowledge about what is really happen in the world to create awareness on the audience.
6. Desired Response: create a strong response or emotion towards the issue being address.
7. Logline: It is more than a show, give you in depth or the real side of the environmental world.
8. Treatment (Synopsis, Outline)
Episode 1:
The first episode will be showing the overview of what we going to show in the show. With the interesting graphic show in the program, from the problem , causes, effects and solutions to capture the attention of the audience especially for the audience in 12 years old. With the use of interesting graphic use in the program will makes the show not become so bored as it is a environmental issue, not something that people really interested in.
Episode 2:
Introduce about the problems that the world currently faced with the interesting graphic as well. During the show, caller is invite to participate on the discussion. Some freebies also giving away after the end of the show, request the audience to participate on answering the questions regarding what is shown during the entire episode through email.
Episode 3: 
In this episode, apart from discussion, caller participation, we will encourage more participation through the social network. Special guest, such as environmental adviser are invite to the show to give comments and informations about the environment. 


Treatment 2

1. Author Name: Pui Yee
2. Title of Show: E-Game
3. Format of Show: Game show
4. Target Audience: from 12 - 35 years old
5. Opportunity or Problem Addressed 
Every audience has the chance to be chosen but at the beginning of this game show might not attract much people to participate because this kind of game show seldom appear in the TV. Publicity should be put alot of effort so that we can manage to capture the audience attention about this game show.
6. Desired Response: to arise the awareness towards the environmental issue from the audience.
7. Logline 
Enjoy, entertaining, and learn more about environmental issue, this can be fun!
8. Treatment (Synopsis, Outline)
- Audience that selected through the registration from email and answer simple question about environment will be invited to the game show. They are separated to three different categories according to their age: 12-17,18-25,26-35.
- They are require to answer various of question regarding environment based on different age categories. Every end of the show, there will be showing some tips regarding how to save the environment as what we can do at home and by our own.  
- Prizes will be giving according to their age categories.


Treatment 3

1. Author Name: Pui Yee
2. Title of Show: Save our World
3. Format of Show: Educational TV series
4. Target Audience: mainly on young generation, 12- 25
5. Opportunity or Problem Addressed 
-finding actress that is suitable to the TV series , the scene & location to shoot for the show
6. Desired Response
Let the audience watch as a TV series but in a meanwhile can learn something about the environmental issue with a interesting and fun way.
7. Logline 
SAVE OUR WORLD brings you the entertaining show about environment, what you can do for the environment as one of residents of the world.
8. Treatment (Synopsis, Outline)
Each of the episode will brings out one problem, one cause, one effect and one solution with a fun and interesting way in different environment.
The Tv series mainly giving the depth knowledge as the target audience is the young generation where they can helps to protect the environment for a better future.
For instance:
In one episode
One problem mainly will be Global warming
One cause illegal rubbish burning
One effect air pollution
One solution how we going to stop this illegal rubbish burning?

Presentation 1 : RESEARCH COMPONENT

Introduction
Global Warming: Environmentalism
- The statistics paint a grim picture. According to the World Resources Institute, more than 80 percent of the Earth's natural forests already have been destroyed. Trees are natural consumers of carbon dioxide-one of the greenhouse gases whose build up in the atmosphere contributes to global warming. 
- This problem affect globally where everyone has the responsibility to protect the environment.
- Global warming : when greenhouse gases (carbon dioxide, water vapour, nitrous oxide, and methane) trap heat and light from sun in the earth's atmosphere, which increases the temperature.


Problem statement
- The air pollution: from the car, illegal burning of rubbish
- Deforestation :cut down the trees for the new development of the country
- The earth heat up and the temperature increases.
- Variations in global climate in the last hundred years are significantly outside the natural range experienced in previous centuries
- Humanity’s emissions of carbon dioxide and other ‘greenhouse gases’ (GHG) are having a dangerous impact on global climate
- Polar bears and other Arctic and Antarctic wildlife are unable to adapt to anticipated local climate change effects, independent of the causes of those changes;
- The sea level rises at faster rate

1914

2004

Purpose of the content
- To create awareness to the world population.
- The temperature of the world increases tremendously
- " drawing information from the Middle Pliocene, an era about three million years ago when temperatures were 2 to 3 degrees C warmer and sea level was 25-35 meters higher than today’s level, Hansen et al. suggest that warming greater than 1 degrees C will constitute a “dangerous” level of warming."
- Air temperatures in the Antarctic Peninsula region have risen by over 2.5°C  in the last 50 years, about 5 times faster than the global mean rate.
- To find solution to maintain the temperature : car pooling? more outdoor activities instead of playing computer games etc., turns off light when not using 
- To protect the environment : animals, plants.
- To save the world for our future generations.


Review of content
- Global Warming: The Origin and Nature of the Alleged Scientific Consensus
Richard S. Lindzen is the Alfred P. Sloan Professor of Meteorology at the Massachusetts Institute of Technology.
· Professor Richard review the problems in a very scientific way about the carbon dioxide significant increase (large population increases, doubling of carbon dioxide), further explained about the greenhouse effect (expecting a warming that from 0.5 degree centigrade to 1.2 degree centigrade)
http://www.cato.org/pubs/regulation/regv15n2/reg15n2g.html
- Review of Solutions to Global Warming, Air Pollution, and Energy Security
Mark Z. Jacobson,  Department of Civil and Environmental Engineering, Stanford University, Stanford
http://www.stanford.edu/group/efmh/jacobson/EnergyEnvRev0908.pdf
- Nasa Giss: Research Feature Global Warming in the 21st Century: An Alternative Scenario
James Hansen et. al.

James suggest for the alternative to the reduction of non-CO₂ GHGs (Greenhouse gases) and black carbon during the next 50 years. They found out that the global warming mainly caused by non-CO₂ GHGs (Greenhouse gases). Carbon dioxide is the dominant climate change if its emission continue to increases. They comes out with an alternative scenario (carbon dioxide, methane, Chlorofluorocarbons, Tropospheric ozone and aerosols) to analyse the  effect on the global warming.

http://www.giss.nasa.gov/research/features/200111_altscenario/


Research Questions
- What are the solutions can we do as the residents on earth to reduce the global warming circumstance? (strict act/ law on deforestation, limit the electrical usage, tree planting)
- Are stronger punishment for those who involve on air pollution illegally? 
- Should stronger limitations from government on cutting down the trees for the development of country?




Source:
http://www.youtube.com/watch?v=oJAbATJCugs
http://www.nationalgeographic.com/eye/deforestation/effect.html
http://library.thinkquest.org/CR0215471/global_warming.htm
http://www.worldviewofglobalwarming.org/pages/glaciers.html
http://www.marshall.org/pdf/materials/170.pdf
http://www.wri.org/publication/content/7787

About myself

• I come from Kuala Lumpur, Malaysia.
• My childhood was filled with a lot of family problems that makes my childhood unforgettable yet different from others.
• My family conditions - average family, 1 younger sister and my parents
• Three experiences making the most lasting impressions on me were

     - dropped from the swing when I was small and left with scar.

     - my uncle holding knife pointing at my mum's neck

     - My dad slapped me when I was small during the time I makes my mum's superb

       upset where I kept arguing with her although I know I'm wrong.

• Ten most important given circumstances are

    - graduation day
    - having working experience for 8 months
    - earning money and buy things that I wish to buy
    - transfer to Help University to continue my degree course
    - take care for grandfather for two months at my grandparents house
    - moves out from my grandparents (father side)house during the midnight time
    - during the time my grandmother (mother side) passed away
    - planning to search for a new house with my parents
    - stress up with the assignments for the new semester
    - PTPTN loan approved

• Five most powerful members of my private audience would be

      - My mum because she will listen and look after me no matter what happen.

      - My daddy because he will forgive whatever I had done.

      - My younger sister because she will accompany me together to study.

      - My friends because they will by my side be my listener and audience no matter 

        what happen.

      - My classmates because they will guide me when I having problem.

Audience & Media

1. The list of radio stations and television channels available in Malaysia.
Television channels

Radio Televisyen Malaysia

• TV1
• TV2
• RTMi (Test transmission)
• Muzik Aktif (Launched on 16 March 2009, channel 180 on Astro)

Media Prima Berhad

• TV3
• ntv7
• 8TV
• TV9

Astro

list of Astro channels, http://www.enotes.com/topic/List_of_Astro_channels

Hypp.TV

UniFi

• TV1
• TV2
• TV3
• ntv7
• 8TV
• TV9
• Hikmah TV
• Bernama TV
• DW-TV
• Channel News Asia
• Euronews
• Australia Network
• BBC CBeebies
• BBC Lifestyle
• BBC Knowledge
• Fashion TV
• LUXE.TV
• Travel Channel
• STAR Chinese Channel
• STAR Chinese Movies
• Channel V Taiwan

List of radio stations

FM Stations

Frequency	Station	Operator	Language	Format	Coverage Area
88.1 MHz	One FM	Media Prima	Mandarin and Cantonese	Talk,Music	Klang Valley
88.5 MHz	Muzik FM	RTM	Malay	Music	Klang Valley
88.9 MHz	Capital FM	Star Radio Group	English	Talk,music	Klang Valley only
89.3 MHz	Ai FM	RTM	Chinese	Talk,music	Klang Valley
89.9 MHz	BFM 89.9	BFM Media	English	News,music	South Perak, Selangor, Kuala Lumpur, Putrajaya, Negeri Sembilan & Malacca only
90.3 MHz	TraXX FM	RTM	English	Talk,music	Klang Valley
90.7 MHz	Putra FM	Universiti Putra Malaysia	Malay, English	Talk,music	Serdang, Kajang, Seri Kembangan and Putrajaya only
91.1 MHz	Asyik FM and Salam FM	RTM	Orang Asli	Talk,music	Selangor, Kuala Lumpur, Southern Perak, Western Pahang and part of Negeri Sembilan only
91.5 MHz	IKIM.fm	IKIM	Malay, English, Arabic	Talk,music	Klang Valley
92.3 MHz	Minnal FM	RTM	Tamil	Talk,music	Klang Valley
92.9 MHz	Hitz.fm	AMP Radio Networks	English	Talk,music	Klang Valley
93.6 MHz	UFM	Universiti Teknologi MARA	Malay, English	Talk,music	Shah Alam, Klang and Petaling Jaya only
93.9 MHz	Radio24	Bernama	Malay, English	News,music	Kuala Lumpur and Selangor only, in Johor Bahru as 107.5 MHz
94.5 MHz	Mix FM	AMP Radio Networks	English	Talk,Music	Klang Valley
95.3 MHz	Muzik FM	RTM	Malay	Music	Klang Valley
95.8 MHz	Fly FM	Media Prima	English, Malay	Talk,music	Klang Valley
96.3 MHz	Minnal FM	RTM	Tamil	Talk,music	Klang Valley
96.7 MHz	Sinar FM	AMP Radio Networks	Malay	Talk,music	Klang Valley
97.2 MHz	KLFM	RTM	Malay	Talk,music	Selangor & Kuala Lumpur
97.6 MHz	Hot FM	Media Prima	Malay	Talk,music	Klang Valley
98.3 MHz	Klasik Nasional FM	RTM	Malay	Music	Klang Valley
98.8 MHz	988	STAR Rfm Sdn.Bhd (The Star)	Chinese (Cantonese)	Talk,music	Klang Valley
99.3 MHz	THR.fm(Raaga)	AMP Radio Networks	Tamil, Malay	Talk,music	Klang Valley
100.1 MHz	TraXX FM	RTM	English	Talk,music	Klang Valley
100.9 MHz	Selangor FM	RTM	Malay	Talk,music	Selangor & Kuala Lumpur only
101.8 MHz	MY FM	AMP Radio Networks	Chinese (Cantonese)	Talk,music	Klang Valley
102.5 MHz	Asyik FM and Salam FM	RTM	Orang Asli	Talk,music	Selangor, Kuala Lumpur, Southern Perak, Western Pahang and parts of Negeri Sembilan only
103.0 MHz	XFM	AMP Radio Networks	Malay	Talk,music	Klang Valley
103.3 MHz	Era FM	AMP Radio Networks	Malay	Talk,music	Klang Valley
104.1 MHz	Best 104	Suara Johor Sdn.Bhd	Malay	Music	Selangor, Negeri Sembilan, Melaka, Johor, Singapore and parts of Riau, Indonesia only
104.9 MHz	Red FM	STAR Rfm Sdn.Bhd (The Star)	English, Malay	Talk,music	Klang Valley
105.3 MHz	Suria FM	STAR Rfm Sdn.Bhd (The Star)	Malay	Talk,music	Klang Valley
105.7 MHz	LiteFM	AMP Radio Networks	English	Music	Klang Valley
104.1 MHz	Pahang FM	RTM	Malay	Talk,music	Pahang, Selangor & Kuala Lumpur
Coming Soon	90:10FM	Variasi Maju Media	Malay	music	Klang Valley
91.1 MHz	Mix FM	AMP Radio Networks	English	Talk,Music	Malacca
92.2 MHz	LiteFM	AMP Radio Networks	English	Music	Malacca
93.0 MHz	Hitz.fm	AMP Radio Networks	English	Talk,music	Malacca
94.0 MHz	Fly FM	Media Prima	English, Malay	Talk,music	Malacca
97.4 MHz	TraXX FM	RTM	English	Talk,music	Malacca
98.9 MHz	Red FM	STAR Rfm Sdn.Bhd (The Star)	English, Malay	Talk,music	Malacca
88.1 MHz	One FM	Media Prima	Chinese and Cantonese	Talk,Music	Malacca
98.2 MHz	988	STAR Rfm Sdn.Bhd (The Star)	Chinese (Cantonese)	Talk,music	Malacca
100.4 MHz	Ai FM	RTM	Chinese	Talk,music	Malacca
106.4 MHz	MY FM	AMP Radio Networks	Chinese (Cantonese)	Talk,music	Malacca

source: http://en.wikipedia.org/wiki/List_of_radio_stations_in_Malaysia

http://www.enotes.com/topic/List_of_television_stations_in_Malaysia

2. Identify audience demographic appropriate & psychographic appropriate for all the above.
Kids: TV9, Astro
Teenagers: TV 1, TV2, TV3, 8TV, Astro Channels, Hypp. TV Channels, OneFm, Hitz Fm,Myfm, Flyfm, Litefm, Mixfm
Adults & Elderly : Tv1,Tv2, Tv3, 8TV, BBC, Euronews, Channels News Asia, Aifm, 988, Klasik Nasional Fm,Radio 24,Era FM, Suria FM

Top stations:

1. Sinar FM

• Demographics: Malay 
• Psychographics: interest, entertainment

2. Hot FM

• Demographics: Malay 
• Psychographics: Technology savy, interest

3. My FM

• Demographic: Chinese young generation
• Psychographics: music, interest, up to date

4. Hitz FM

• Demographic: Young generation especially for those who speak in English
• Psychographic: music, entertainment, interest, up to date