Treatment

Treatment 1
1. Author name: Pui Yee
2. Title of Show: The environment story
3. Format of Show: Talk show
4. Target Audience: 12 years old and above, people who love the environment
5. Opportunity or Problem Addressed
- the audience might just think of the what they can see a side of the environmental problem such as what they experience everyday which the temperature. In this show, which tends to give a depth knowledge about what is really happen in the world to create awareness on the audience.
6. Desired Response: create a strong response or emotion towards the issue being address.
7. Logline: It is more than a show, give you in depth or the real side of the environmental world.
8. Treatment (Synopsis, Outline)
Episode 1:
The first episode will be showing the overview of what we going to show in the show. With the interesting graphic show in the program, from the problem , causes, effects and solutions to capture the attention of the audience especially for the audience in 12 years old. With the use of interesting graphic use in the program will makes the show not become so bored as it is a environmental issue, not something that people really interested in.
Episode 2:
Introduce about the problems that the world currently faced with the interesting graphic as well. During the show, caller is invite to participate on the discussion. Some freebies also giving away after the end of the show, request the audience to participate on answering the questions regarding what is shown during the entire episode through email.
Episode 3: 
In this episode, apart from discussion, caller participation, we will encourage more participation through the social network. Special guest, such as environmental adviser are invite to the show to give comments and informations about the environment. 


Treatment 2

1. Author Name: Pui Yee
2. Title of Show: E-Game
3. Format of Show: Game show
4. Target Audience: from 12 - 35 years old
5. Opportunity or Problem Addressed 
Every audience has the chance to be chosen but at the beginning of this game show might not attract much people to participate because this kind of game show seldom appear in the TV. Publicity should be put alot of effort so that we can manage to capture the audience attention about this game show.
6. Desired Response: to arise the awareness towards the environmental issue from the audience.
7. Logline 
Enjoy, entertaining, and learn more about environmental issue, this can be fun!
8. Treatment (Synopsis, Outline)
- Audience that selected through the registration from email and answer simple question about environment will be invited to the game show. They are separated to three different categories according to their age: 12-17,18-25,26-35.
- They are require to answer various of question regarding environment based on different age categories. Every end of the show, there will be showing some tips regarding how to save the environment as what we can do at home and by our own.  
- Prizes will be giving according to their age categories.


Treatment 3

1. Author Name: Pui Yee
2. Title of Show: Save our World
3. Format of Show: Educational TV series
4. Target Audience: mainly on young generation, 12- 25
5. Opportunity or Problem Addressed 
-finding actress that is suitable to the TV series , the scene & location to shoot for the show
6. Desired Response
Let the audience watch as a TV series but in a meanwhile can learn something about the environmental issue with a interesting and fun way.
7. Logline 
SAVE OUR WORLD brings you the entertaining show about environment, what you can do for the environment as one of residents of the world.
8. Treatment (Synopsis, Outline)
Each of the episode will brings out one problem, one cause, one effect and one solution with a fun and interesting way in different environment.
The Tv series mainly giving the depth knowledge as the target audience is the young generation where they can helps to protect the environment for a better future.
For instance:
In one episode
One problem mainly will be Global warming
One cause illegal rubbish burning
One effect air pollution
One solution how we going to stop this illegal rubbish burning?

Presentation 1 : RESEARCH COMPONENT

Introduction
Global Warming: Environmentalism
- The statistics paint a grim picture. According to the World Resources Institute, more than 80 percent of the Earth's natural forests already have been destroyed. Trees are natural consumers of carbon dioxide-one of the greenhouse gases whose build up in the atmosphere contributes to global warming. 
- This problem affect globally where everyone has the responsibility to protect the environment.
- Global warming : when greenhouse gases (carbon dioxide, water vapour, nitrous oxide, and methane) trap heat and light from sun in the earth's atmosphere, which increases the temperature.


Problem statement
- The air pollution: from the car, illegal burning of rubbish
- Deforestation :cut down the trees for the new development of the country
- The earth heat up and the temperature increases.
- Variations in global climate in the last hundred years are significantly outside the natural range experienced in previous centuries
- Humanity’s emissions of carbon dioxide and other ‘greenhouse gases’ (GHG) are having a dangerous impact on global climate
- Polar bears and other Arctic and Antarctic wildlife are unable to adapt to anticipated local climate change effects, independent of the causes of those changes;
- The sea level rises at faster rate

1914

2004

Purpose of the content
- To create awareness to the world population.
- The temperature of the world increases tremendously
- " drawing information from the Middle Pliocene, an era about three million years ago when temperatures were 2 to 3 degrees C warmer and sea level was 25-35 meters higher than today’s level, Hansen et al. suggest that warming greater than 1 degrees C will constitute a “dangerous” level of warming."
- Air temperatures in the Antarctic Peninsula region have risen by over 2.5°C  in the last 50 years, about 5 times faster than the global mean rate.
- To find solution to maintain the temperature : car pooling? more outdoor activities instead of playing computer games etc., turns off light when not using 
- To protect the environment : animals, plants.
- To save the world for our future generations.


Review of content
- Global Warming: The Origin and Nature of the Alleged Scientific Consensus
Richard S. Lindzen is the Alfred P. Sloan Professor of Meteorology at the Massachusetts Institute of Technology.
· Professor Richard review the problems in a very scientific way about the carbon dioxide significant increase (large population increases, doubling of carbon dioxide), further explained about the greenhouse effect (expecting a warming that from 0.5 degree centigrade to 1.2 degree centigrade)
http://www.cato.org/pubs/regulation/regv15n2/reg15n2g.html
- Review of Solutions to Global Warming, Air Pollution, and Energy Security
Mark Z. Jacobson,  Department of Civil and Environmental Engineering, Stanford University, Stanford
http://www.stanford.edu/group/efmh/jacobson/EnergyEnvRev0908.pdf
- Nasa Giss: Research Feature Global Warming in the 21st Century: An Alternative Scenario
James Hansen et. al.

James suggest for the alternative to the reduction of non-CO₂ GHGs (Greenhouse gases) and black carbon during the next 50 years. They found out that the global warming mainly caused by non-CO₂ GHGs (Greenhouse gases). Carbon dioxide is the dominant climate change if its emission continue to increases. They comes out with an alternative scenario (carbon dioxide, methane, Chlorofluorocarbons, Tropospheric ozone and aerosols) to analyse the  effect on the global warming.

http://www.giss.nasa.gov/research/features/200111_altscenario/


Research Questions
- What are the solutions can we do as the residents on earth to reduce the global warming circumstance? (strict act/ law on deforestation, limit the electrical usage, tree planting)
- Are stronger punishment for those who involve on air pollution illegally? 
- Should stronger limitations from government on cutting down the trees for the development of country?




Source:
http://www.youtube.com/watch?v=oJAbATJCugs
http://www.nationalgeographic.com/eye/deforestation/effect.html
http://library.thinkquest.org/CR0215471/global_warming.htm
http://www.worldviewofglobalwarming.org/pages/glaciers.html
http://www.marshall.org/pdf/materials/170.pdf
http://www.wri.org/publication/content/7787