Sunday, 29 January 2012

Presentation 1 : RESEARCH COMPONENT

Introduction
Global Warming: Environmentalism
- The statistics paint a grim picture. According to the World Resources Institute, more than 80 percent of the Earth's natural forests already have been destroyed. Trees are natural consumers of carbon dioxide-one of the greenhouse gases whose build up in the atmosphere contributes to global warming. 
- This problem affect globally where everyone has the responsibility to protect the environment.
- Global warming : when greenhouse gases (carbon dioxide, water vapour, nitrous oxide, and methane) trap heat and light from sun in the earth's atmosphere, which increases the temperature.


Problem statement
- The air pollution: from the car, illegal burning of rubbish
- Deforestation :cut down the trees for the new development of the country
- The earth heat up and the temperature increases.
Variations in global climate in the last hundred years are significantly outside the natural range experienced in previous centuries
- Humanity’s emissions of carbon dioxide and other ‘greenhouse gases’ (GHG) are having a dangerous impact on global climate
Polar bears and other Arctic and Antarctic wildlife are unable to adapt to anticipated local climate change effects, independent of the causes of those changes;
- The sea level rises at faster rate

1914
2004
Purpose of the content
- To create awareness to the world population.
- The temperature of the world increases tremendously
- " drawing information from the Middle Pliocene, an era about three million years ago when temperatures were 2 to 3 degrees C warmer and sea level was 25-35 meters higher than today’s level, Hansen et al. suggest that warming greater than 1 degrees C will constitute a “dangerous” level of warming."
- Air temperatures in the Antarctic Peninsula region have risen by over 2.5°C  in the last 50 years, about 5 times faster than the global mean rate.
- To find solution to maintain the temperature : car pooling? more outdoor activities instead of playing computer games etc., turns off light when not using 
- To protect the environment : animals, plants.
- To save the world for our future generations.


Review of content
- Global Warming: The Origin and Nature of the Alleged Scientific Consensus
Richard S. Lindzen is the Alfred P. Sloan Professor of Meteorology at the Massachusetts Institute of Technology.
· Professor Richard review the problems in a very scientific way about the carbon dioxide significant increase (large population increases, doubling of carbon dioxide), further explained about the greenhouse effect (expecting a warming that from 0.5 degree centigrade to 1.2 degree centigrade)
http://www.cato.org/pubs/regulation/regv15n2/reg15n2g.html
- Review of Solutions to Global Warming, Air Pollution, and Energy Security
Mark Z. Jacobson,  Department of Civil and Environmental Engineering, Stanford University, Stanford
http://www.stanford.edu/group/efmh/jacobson/EnergyEnvRev0908.pdf
- Nasa Giss: Research Feature Global Warming in the 21st Century: An Alternative Scenario
James Hansen et. al.
James suggest for the alternative to the reduction of non-CO2 GHGs (Greenhouse gases) and black carbon during the next 50 years. They found out that the global warming mainly caused by non-CO2 GHGs (Greenhouse gases). Carbon dioxide is the dominant climate change if its emission continue to increases. They comes out with an alternative scenario (carbon dioxide, methane, Chlorofluorocarbons, Tropospheric ozone and aerosols) to analyse the  effect on the global warming.
http://www.giss.nasa.gov/research/features/200111_altscenario/


Research Questions
- What are the solutions can we do as the residents on earth to reduce the global warming circumstance? (strict act/ law on deforestation, limit the electrical usage, tree planting)
- Are stronger punishment for those who involve on air pollution illegally? 
- Should stronger limitations from government on cutting down the trees for the development of country?




Source:
http://www.youtube.com/watch?v=oJAbATJCugs
http://www.nationalgeographic.com/eye/deforestation/effect.html
http://library.thinkquest.org/CR0215471/global_warming.htm
http://www.worldviewofglobalwarming.org/pages/glaciers.html
http://www.marshall.org/pdf/materials/170.pdf
http://www.wri.org/publication/content/7787

Friday, 27 January 2012

About myself

  • I come from Kuala Lumpur, Malaysia.
  • My childhood was filled with a lot of family problems that makes my childhood unforgettable yet different from others.
  • My family conditions - average family, 1 younger sister and my parents
  • Three experiences making the most lasting impressions on me were
     - dropped from the swing when I was small and left with scar.
     - my uncle holding knife pointing at my mum's neck
     - My dad slapped me when I was small during the time I makes my mum's superb
       upset where I kept arguing with her although I know I'm wrong.
  • Ten most important given circumstances are
    - graduation day
    - having working experience for 8 months
    - earning money and buy things that I wish to buy
    - transfer to Help University to continue my degree course
    - take care for grandfather for two months at my grandparents house
    - moves out from my grandparents (father side)house during the midnight time
    - during the time my grandmother (mother side) passed away
    - planning to search for a new house with my parents
    - stress up with the assignments for the new semester
    - PTPTN loan approved
  • Five most powerful members of my private audience would be
      - My mum because she will listen and look after me no matter what happen.
      - My daddy because he will forgive whatever I had done.
      - My younger sister because she will accompany me together to study.
      - My friends because they will by my side be my listener and audience no matter 
        what happen.
      - My classmates because they will guide me when I having problem.

Tuesday, 17 January 2012

Audience & Media

1. The list of radio stations and television channels available in Malaysia.
Television channels

Radio Televisyen Malaysia

Media Prima Berhad

Astro

List of radio stations

FM Stations

FrequencyStationOperatorLanguageFormatCoverage Area
88.1 MHzOne FMMedia PrimaMandarin and CantoneseTalk,MusicKlang Valley
88.5 MHzMuzik FMRTMMalayMusicKlang Valley
88.9 MHzCapital FMStar Radio GroupEnglishTalk,musicKlang Valley only
89.3 MHzAi FMRTMChineseTalk,musicKlang Valley
89.9 MHzBFM 89.9BFM MediaEnglishNews,musicSouth Perak, Selangor, Kuala Lumpur, Putrajaya, Negeri Sembilan & Malacca only
90.3 MHzTraXX FMRTMEnglishTalk,musicKlang Valley
90.7 MHzPutra FMUniversiti Putra MalaysiaMalay, EnglishTalk,musicSerdang, Kajang, Seri Kembangan and Putrajaya only
91.1 MHzAsyik FM and Salam FMRTMOrang AsliTalk,musicSelangor, Kuala Lumpur, Southern Perak, Western Pahang and part of Negeri Sembilan only
91.5 MHzIKIM.fmIKIMMalay, English, ArabicTalk,musicKlang Valley
92.3 MHzMinnal FMRTMTamilTalk,musicKlang Valley
92.9 MHzHitz.fmAMP Radio NetworksEnglishTalk,musicKlang Valley
93.6 MHzUFMUniversiti Teknologi MARAMalay, EnglishTalk,musicShah Alam, Klang and Petaling Jaya only
93.9 MHzRadio24BernamaMalay, EnglishNews,musicKuala Lumpur and Selangor only, in Johor Bahru as 107.5 MHz
94.5 MHzMix FMAMP Radio NetworksEnglishTalk,MusicKlang Valley
95.3 MHzMuzik FMRTMMalayMusicKlang Valley
95.8 MHzFly FMMedia PrimaEnglish, MalayTalk,musicKlang Valley
96.3 MHzMinnal FMRTMTamilTalk,musicKlang Valley
96.7 MHzSinar FMAMP Radio NetworksMalayTalk,musicKlang Valley
97.2 MHzKLFMRTMMalayTalk,musicSelangor & Kuala Lumpur
97.6 MHzHot FMMedia PrimaMalayTalk,musicKlang Valley
98.3 MHzKlasik Nasional FMRTMMalayMusicKlang Valley
98.8 MHz988STAR Rfm Sdn.Bhd (The Star)Chinese (Cantonese)Talk,musicKlang Valley
99.3 MHzTHR.fm(Raaga)AMP Radio NetworksTamil, MalayTalk,musicKlang Valley
100.1 MHzTraXX FMRTMEnglishTalk,musicKlang Valley
100.9 MHzSelangor FMRTMMalayTalk,musicSelangor & Kuala Lumpur only
101.8 MHzMY FMAMP Radio NetworksChinese (Cantonese)Talk,musicKlang Valley
102.5 MHzAsyik FM and Salam FMRTMOrang AsliTalk,musicSelangor, Kuala Lumpur, Southern Perak, Western Pahang and parts of Negeri Sembilan only
103.0 MHzXFMAMP Radio NetworksMalayTalk,musicKlang Valley
103.3 MHzEra FMAMP Radio NetworksMalayTalk,musicKlang Valley
104.1 MHzBest 104Suara Johor Sdn.BhdMalayMusicSelangor, Negeri Sembilan, Melaka, Johor, Singapore and parts of Riau, Indonesia only
104.9 MHzRed FMSTAR Rfm Sdn.Bhd (The Star)English, MalayTalk,musicKlang Valley
105.3 MHzSuria FMSTAR Rfm Sdn.Bhd (The Star)MalayTalk,musicKlang Valley
105.7 MHzLiteFMAMP Radio NetworksEnglishMusicKlang Valley
104.1 MHzPahang FMRTMMalayTalk,musicPahang, Selangor & Kuala Lumpur
Coming Soon90:10FMVariasi Maju MediaMalaymusicKlang Valley
91.1 MHzMix FMAMP Radio NetworksEnglishTalk,MusicMalacca
92.2 MHzLiteFMAMP Radio NetworksEnglishMusicMalacca
93.0 MHzHitz.fmAMP Radio NetworksEnglishTalk,musicMalacca
94.0 MHzFly FMMedia PrimaEnglish, MalayTalk,musicMalacca
97.4 MHzTraXX FMRTMEnglishTalk,musicMalacca
98.9 MHzRed FMSTAR Rfm Sdn.Bhd (The Star)English, MalayTalk,musicMalacca
88.1 MHzOne FMMedia PrimaChinese and CantoneseTalk,MusicMalacca
98.2 MHz988STAR Rfm Sdn.Bhd (The Star)Chinese (Cantonese)Talk,musicMalacca
100.4 MHzAi FMRTMChineseTalk,musicMalacca
106.4 MHzMY FMAMP Radio NetworksChinese (Cantonese)Talk,musicMalacca
source: http://en.wikipedia.org/wiki/List_of_radio_stations_in_Malaysia


2. Identify audience demographic appropriate & psychographic appropriate for all the above.
Kids: TV9, Astro
Teenagers: TV 1, TV2, TV3, 8TV, Astro Channels, Hypp. TV Channels, OneFm, Hitz Fm,Myfm, Flyfm, Litefm, Mixfm
Adults & Elderly : Tv1,Tv2, Tv3, 8TV, BBC, Euronews, Channels News Asia, Aifm, 988, Klasik Nasional Fm,Radio 24,Era FM, Suria FM



Top stations:

1. Sinar FM
  • Demographics: Malay 
  • Psychographics: interest, entertainment
2. Hot FM
  • Demographics: Malay 
  • Psychographics: Technology savy, interest
3. My FM
  • Demographic: Chinese young generation
  • Psychographics: music, interest, up to date
4. Hitz FM
  • Demographic: Young generation especially for those who speak in English
  • Psychographic: music, entertainment, interest, up to date