Exercise 1: Mass media writing

1. Identify one product.
- Branded clothes - UNIQLO 
- It is a Japanese company that ensures it provides casual clothes for all kind of peoples. 
- Tagline: Made for all


2. Write a short treatment to advertise the product in the following mediums.
- radio 
interview with the Chairman, President and CEO Tadashi Yanai during the peak time, within 6pm till 7pm where everyone is heading back to home and will tune into the radio.
- television
advertise the products especially during the festival. Eg: the Chinese New Year that is around the corner.
- mobile phones
send the MMS (randomly) to the selective customers ( members for UNIQLO) about the promotion.
- pamphlets
Put the popular / new arrival clothes with the promotion price.
- newspaper
Simply put the UNIQLO brand's logo and tagline, celebrities with the new arrival clothes for a whole one page of newspaper.
- billboards
As we will look on the billboards during when we drive most of the time, so less information yet need to brings out the message effectively. So simply put the Logo with the Tagline to catch the driver's attention.


3. Rank each medium:
- most desirable distribution mode
Billboard because it's everywhere and it's easy to catch people's attention.
- least desirable distribution mode
Mobile phone because it's costly to send the MMS to the customer and it's hard to reach to everyone where it's randomly selected.
- communication advantages
Television - can be both visually and auditory sense to bring the messages effectively.
Radio - Sometimes it will make the listener confuse about the product advertised as only auditory sense without visual.
Mobile phone - The dependable on mobile phone for young generation is getting high where we will bring it everywhere. The promotion send through MMS might be effective.

- communication disadvantages
Radio - We will tune into radio only when we driving so not everyone exposed to it.
Television - This brand clothes targeted especially to young generation and now the young generation change their expose to internet, so for this medium will less effective.
Mobile phones - costly to send the MMS to customer
Pamphlets - People will seldom read pamphlets or will throw it away after look through.
Newspaper - the younger generation will seldom look to the newspaper as now everything change to online. 
Billboard - it's easy to catch the driver's attention as it's everywhere.